Realogy CEO Speaks On Housing Market Solutions

Realogy's Leadership on Housing Issues

As market leaders in the real estate industry, Realogy and NRT are major driving forces both in our local markets as well as on the national stage. Realogy is consistently sought out to weigh-in and provide advice on housing issues and policy. In a recent example of this, Realogy CEO Richard A. Smith was a featured speaker at the prestigious Milken Institute 2009 Global Conference on April 28 as part of a lively panel titled “Jump-Starting the Housing Market.”

During the hour-long panel discussion, Richard stated that while the Obama administration has focused on the foreclosure issue, the solution to the problem is on the demand side. Smith demonstrated Realogy’s leadership by explaining how the government could take stronger action by lowering mortgage interest rates and expanding tax credits from first-time buyers to all homebuyers. Both of those actions would spur home sales activity and thus create a positive overall impact on the economy. The panel was moderated by Fox Business News anchor Brian Sullivan.

Richard’s points during this debate were directly aligned with Realogy’s overall position regarding the economy today, specifically:

   ·    Foreclosure mitigation may be the politically/socially correct answer, but the Treasury Department’s own stats show an alarming rate of failure for mortgage loan modifications, with re-default rates on loan modifications approaching 60%. The government’s approach is not working and it is not helping stimulate the economy.

   ·    Housing and housing related services are 21% of the U.S. Gross Domestic Product (GDP). Our government needs to address the economy by focusing on housing first with stimulus actions aimed at the demand side.

   ·    First-time homebuyer tax credit is having a positive impact, although it is limited. For a true stimulus for housing and the economy, the government needs to broaden the first-time homebuyer tax credit to ALL qualified home buyers AND increase the tax credit to $15,000 from $8,000 (this was in the Senate bill but didn’t make it into law in February). We would also like to see income limits removed from eligibility standards and want this to remain as a refundable credit. Apply the tax credit more broadly to a larger segment of the home-buying population and increase the incentive and we believe this would stimulate home sales.

   ·    Need to address the volatility in the mortgage/housing marketplace with a government-sponsored program to fix 30-year mortgage rates at 4.5% or lower for a limited period of time (e.g., 12 months). A government guarantee of a fixed rate ceiling would create a sense of urgency among qualified buyers under today’s more stringent lending standards and get buyers off the fence and into the market. The fixed rate program wouldn’t really impact prices -– affordability is expected to remain at current high levels until inventory comes down significantly -– but it would impact home sales in a positive manner.

   ·    A housing recovery would have a positive “waterfall” effect on the overall economy: NAR estimates that each individual sale of an existing home at the median price generates approximately $63,000 of economic impact.

   ·    Taken together, we believe these steps would help increase consumer confidence – establishing a degree of certainty in mortgage rates will go a long way toward unleashing pent-up demand for housing

   ·    Bottom line, the housing issue is of utmost importance to fixing the economy.

To see Richard in action, click the following link to see the video on the Milken Institute site (click “play” to watch the complete panel discussion.)

VIDEO: Realogy CEO Talks About Jump-Starting the Housing Market

I know you have heard it from me before, but I can not overstate the importance of making the effort to contact your local governmental representatives to get these viewpoints across. While these opinions may strike some as self-serving, taking these steps is essential to the accelerated recovery of the economy. That is a goal that serves everyone.

Thank you for your continued service and dedication to our company.

Charlotte Sears

About Coldwell Banker®

Since 1906, the Coldwell Banker® organization has been a premier provider of full-service real estate. In 2006, Franchise Times magazine’s prestigious Top 200 issue ranked the Coldwell Banker system number one in real estate for the seventh straight year and number eight among all franchisors. The Coldwell Banker System has more than 4,000 residential and commercial real estate offices and 127,700 Sales Associates in 30 countries and territories. The Coldwell Banker System is a leader in the industry in residential and commercial real estate, and in niche markets such as resort, new home and luxury properties through its Coldwell Banker Previews International® division. It is a pioneer in consumer services with its Coldwell Banker Concierge® Service Program and award-winning Web site, www.coldwellbanker.com. Coldwell Banker Mortgage is one of the largest telephone/web based lenders in the country. Coldwell Banker Real Estate Corporation is a subsidiary of Realogy Corporation (NYSE: H), the world’s largest real estate franchisor. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate Corporation. Each office is independently owned and operated except for offices owned and operated by NRT Incorporated.



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Tony & Marti Giacobe
Coldwell Banker Residential Brokerage
1735 Buford Hwy, Ste 125, Cumming GA 30041
Phone: 770-889-3051 Fax: 770-889-6871
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Disclaimer: If your property is currently listed with a real estate broker, this is not a solicitation to list with us. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. Additionally, the information contained in this resource disk is subject to change without our knowledge. You should verify all the information using outside sources to ensure currency. This is not a legal representation, in any manner, of the community, or the individual properties located in the community. Copyright 2009 Coldwell Banker Real Estate Corporation. Coldwell Banker is a registered trademark of Coldwell banker Corporation. An Equal Opportunity Company, Equal Housing Opportunity. Independently owned and operated by NRT, Inc.

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