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An agent who lists your home rarely sells it! Did you know that? But a good agent is one who is an active marketer, and is the key to taking the right actions to get homes sold.
We know that the difference between active and passive marketing is one of the key factors in getting homes sold fast. Passive marketing is putting up signs, mailing out brochures, sitting alone at open houses and waiting for the phone to ring. These passive actions alone have proven over time to simply not work in a competitive environment.
An active agent focuses their energy on the things that will cause your house to sell. Such as networking with other active agents in the area who have a proven track record of representing buyers in your area and your price range. Active agents are on the phone several hours a day searching for buyers for your home. Not only do we know who these active agents are, but we get in contact with them and promote our listings to them. You see, once an agent has demonstrated that they can work in a certain area and price range, they normally attract other buyers who want that same area and price range. Our extensive relationships with area agents, as well as our research techniques, strengthen our ability to seek out these agents and promote our listings to them.
Combined with the traditional Passive actions, active agents like ourselves, enjoy tremendous success in selling their clients homes, in a shorter period of time. We market our sellers' homes in two ways: "Retail" and "Wholesale".
The retail effort goes directly to the consumer, i.e., potential buyers. Our immediate market area includes approximately 1000 homes in several price ranges from the $150,000s to the $400,000s, designed to capitalize on both the move-up, and the down-sizing buyers and sellers in the west Cobb area, as well as targeted neighborhoods in east Cobb, west Fulton County and Roswell. Our ongoing mail program touches these homeowners monthly and includes informational and motivational messages designed to catch and keep their interest in real estate trends and events. Included are market updates including "just sold" information. "Just listed" promotional cards are generated and sent to attract potential buyers to our newly listed properties and capitalizes on networking with their friends, family and co-workers. We're on the phone three hours a day, personally talking to potential buyers all over the area. We personally speak to 30-40 new people each and every day who already have their home on the market and are looking for a new place to live. As our client we could be telling them about your home. In the "wholesale" part of our program, we network with all the agents who are active in your neighborhood, who have helped a buyer purchase a home nearby yours, and promote your home to them. These active agents have proven over time, that they consistently work with buyers in your price range and in your neighborhood. Not only do we know who they are, but we also know how to get their interest and we know what they're looking for. They also know us and our reputation for listing quality homes, so they are predisposed to bringing their buyer clients to our listings.
The secret to our marketing success is to ensure the home is in "show condition" first. Then we ensure that every one of our advertising media is in place at the very begining of the listing period. That means: all the photos are taken; all the websites are updated; all the brochures are printed and available; the CD-Rom Electronic Brochure is created and duplicated including aerial photos, neighborhood information and sellers documents (disclosure, stipulations, survey); agent contact lists are identified and the agents are contacted by email, fax and/or letter; the lockbox is placed, with the yard sign and directional signs if appropriate and allowed; the date for the broker luncheon and the public open house is identified. Simply stated, it's a Full Court Press from the first day!
Samples of all our marketing materials are included in our pre-listing packet. Our marketing approach has both active and passive components. While most other agents do many of the passive things, very few agents today are masters of the "active" part of marketing. We'll be happy to explain what we do and how the right combination of marketing actions helps us successfully sell homes every month of the year.
The exact marketing actions that we take on your behalf vary with every homeowner's needs. Below is a small sample of some of marketing actions that we frequently use to sell homes. The exact actions we take are tailored to your specific needs, market conditions and your property. This list is not all-inclusive of all our 57+ success-proven marketing actions to help your home sell faster. Please call us for a more detailed explanation! Immediate actions:
An analysis of your selling needs Your timing and financial requirements Purchasing profiles of probable buyers interested in your property Physical attributes of your property, including Comparison to other properties Amenities, upgrades and special features Neighborhood amenities Home warranty program advantages Upon your approval of the listing agreement we will:
Complete the MLS/FMLS data input forms together Discuss the Seller’s Disclosure Statement for your completion Take digital pictures of your home Discuss when to place the Coldwell Banker Residential Brokerage “For Sale” sign in your yard with the home warranty information banner Pick a date for the Virtual Tour of your home to be created Begin assembling the material and programming the CD-ROM Electronic Brochure
Forward your property’s data to
www.coldwellbanker.com www.coldwellbankeratlanta.com Discuss with you the timing of special marketing events such as Open House, agent previews, and broker luncheons Discuss Home Enhancement actions with you to help your property stand out from the competition including our video presentation and printed guide
Promote your property at our weekly sales meeting Discuss with our sales manager the timing of an agent Open House Ensure all electronic media inputs are complete and accurate Email other real estate agents throughout Atlanta with buyers looking for properties similar to yours Complete the CD-ROM and place them inside the house for prospective buyers and agents Distribute “Just Listed” notices to selected target areas
Follow up with our Coldwell Banker Action Team for their direct feedback Monitor market trends in your neighborhood to fine tune our marketing strategy
At week four, we will schedule a meeting with you to discuss:
Any changes in market conditions Input from other agents and buyers who have viewed your home Review recent solds in your price range, identify new competition, and discuss adjustments to our marketing strategy.
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